Innovation is hard because you have to step into the unknown and it’s never certain what you’ll find there. Most of the time, nothing useful. We use knowledge - models, regularities, analogies from similar cases and so on - to reduce that uncertainty; but it’s always there.
Adjacent Knowledge is Useful
Adjacent Knowledge is Useful
Adjacent Knowledge is Useful
Innovation is hard because you have to step into the unknown and it’s never certain what you’ll find there. Most of the time, nothing useful. We use knowledge - models, regularities, analogies from similar cases and so on - to reduce that uncertainty; but it’s always there.