Do conferences really help you network?
Great article. For research/scientific community conventions, this makes sense to me. But for conventions that are trade shows - where you have a lot of customers mixing with suppliers - online events are quite ineffective. This is because while the customers are indeed there to learn (attending presentations, panel discussions, etc.), the suppliers are there to inform, create relationships, persuade, build pipelines, and pick up intelligence only available in face-to-face venues.